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ROI Calculator

Calculate return on investment for any project, campaign, or business decision. See if your investment is worth it before you commit.

Investment Details
Quick presets
$
$
years
3 mo20 yrs
$
ROI Results
0%
Return on Investment
$0
Net Profit
0%
Annual ROI
$0
Total Cost
Payback Period
How does your ROI compare?
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How to use the ROI calculator

1

Enter your costs

Input your initial investment cost and any ongoing annual costs associated with the investment or project.

2

Enter your return

Enter the total revenue generated or final value of the investment. Include all income attributed to this investment.

3

Compare your ROI

See your ROI benchmarked against typical returns for savings accounts, the stock market, and real estate.

Frequently asked questions

What is a good ROI?
What counts as a good ROI depends heavily on the type of investment and time frame. The S&P 500 averages about 10% annually. For marketing campaigns, a 5:1 ratio (500% ROI) is often considered good. Real estate typically returns 8-12% annually. Any positive ROI means you made money.
What is the ROI formula?
ROI = (Net Profit / Cost of Investment) × 100. Net Profit is simply the final value minus total costs. For example, if you invested $5,000 and got back $8,000, your net profit is $3,000 and your ROI is 60%.
Is this calculator free?
Yes — completely free with no account or signup required.